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Digital growth for Iki Omakase by using the STEPPE Method strategy, turning a quiet omakase counter into a fully booked one.
Iki Omakase · Digital growthSteppe is a Meta-certified creative and digital agency in Kuala Lumpur. Fourteen people, one STEPPE Method and an unreasonable amount of coffee, turning strategy into content that moves the numbers.
See the work0%
Digital growth for Iki Omakase by using the STEPPE Method strategy, turning a quiet omakase counter into a fully booked one.
Iki Omakase · Digital growth3outlets
XG Group grew from 3 retail outlets to 13 across Malaysia between 2023 and 2026, with close to 400% digital growth and still climbing.
XG Group · Retail expansion0%
Digital growth for One Plus Optical, with conversion rates up nearly 30% through its online platform. It is now opening a second branch.
One Plus Optical · GrowthSteppe Creative Agency is a strategy-led creative agency built on one belief: people don't remember what a brand said, they remember how it made them feel. So we start with strategy, understanding where your brand stands and who it needs to move, then turn that thinking into stories that land in the heart before the head. Through the STEPPE Method, every idea stays accountable to results, and every result stays rooted in emotion. Bold strategy. Real feeling. Growth you can measure.
Every story begins with context. We map your market, your competitors, your category and the truth about where your brand sits today. Not where you'd like it to be. Where it actually is. Strategy built on anything less is guesswork with a nice font.
A story for everyone moves no one. We define exactly who needs to hear from you, what they believe, what they're tired of hearing, and what would make them stop scrolling. The sharper the audience, the deeper the story can go.
This is the heart of the method. Before we decide what to say, we decide what people should feel: trust, pride, relief, curiosity, belonging. We find the one emotional truth your brand can own, and we build everything else around it. Facts inform. Feelings decide.
Strategy becomes story. Our in-house team of producers, designers and creators brings the idea to life across film, photography, design and content, with AI accelerating the process so craft gets more time, not less. Every frame answers to the feeling we chose in step three.
Great work no one sees is a diary. We launch across paid media, social, events and press, with the mix shaped by where your audience actually spends its attention. The story stays consistent; the format bends to the channel.
Emotion is not an excuse for vagueness. We track what the story did: reach, engagement, leads, sales, growth. Then we feed it back into the next round. Every result makes the next story smarter, and every story makes the next result bigger.